Examples of Personal Essay

Instances of Personal EssayPersonal papers can be as long or as short as you wish to make them. They can cover anything from your adolescence to your present circumstance. In any case, one of the most significant components to a decent exposition is the presentation that spreads out your objectives for the essay.There are numerous kinds of tests of individual article to look over. Be that as it may, before you begin, you have to recognize what sort of composing is proper for this point. Numerous individuals have discovered that they have to utilize exposition tests in their example of individual article since this sort of composing doesn't fall into place for them. They were either excessively diagnostic or they were too emotional.Once you realize what sort of composing is reasonable for this kind of article, at that point you can start scanning for tests of individual paper that best meets your requirements. Here are a few examples of individual article to consider.One of the best e xamples of the individual paper is a diary section. This type of composing is genuinely open finished, and the essayist gets the chance to recount to the tale of the occasions that occurred in the diary section. Numerous diary passages are loaded up with language that is distinct instead of graphic of the events.Another extraordinary case of the individual exposition is a letter to the proofreader. This is an exposition about a specific issue of the paper or other distribution. The article is generally composed by a regarded editorialist or a columnist. While picking a letter to the supervisor for this reason, ensure you discover an article that is commonly unmistakable as opposed to emotional.When searching for tests of individual exposition, you will find that there are a lot of decisions. In any case, you have to take as much time as necessary in choosing one. Since the composing is open finished, the nature of the composing must be astounding. You additionally need to pick an ex ample that offers a decent arrangement of data about your topic.Since you need to remember tests of the individual article for your example of individual exposition, you have to comprehend the procedure of accommodation. There are a wide range of styles of accommodation. A few instances of these are from the web, paper, CD-ROM, or letter. While picking which style to utilize, you have to settle on sure that the decision is proper for your particular essay.When you pick exposition tests for your very own paper, ensure you follow the rules for that type of composing. You likewise need to realize that individual expositions are regularly written in an alternate style from a standard paper.

Characteristics of Student Samples For SAT Practice

Characteristics of Student Samples For SAT PracticeIn the second essay lesson, we will be looking at the characteristics of student samples for SAT practice. With so many different students, it is important to know the personality and skills of these students so that you can customize your writing style to make it relevant to the section they are taking. The first of the student samples will be Ficciotto. Here are some general characteristics of student samples for SAT practice.General characteristics: I'm not going to talk about the characteristics of student samples that make a difference between students or how one sample makes a student different from another. You will find this information in the sections of the book where it applies to you. I'm going to talk about the characteristics of student samples for SAT practice.Focus: All of us need to focus on our writing when we write a test. As long as the topic is math or science or English, if we do not focus on what we are writing about, we won't get very far. Ficciotto focuses a lot on the ideas and the section of his essay on how he feels and the sections of his essay where he relates his ideas to a number of factors. For a student taking this section, be sure that you can focus on your writing.Open-ended: Students tend to come up with topics that are not very well developed. If you are going to follow these sample essays, then you will need to be able to come up with a topic that can easily be addressed by your own thoughts. Another way to make sure that you can answer this question is to find a number of topics that have already been tested and which have a lot of solid information that you can relate to your essay. You will find that these topics have not changed very much over the years and the information is still valid.Specific Point: Students want to know what is going to be the case in the future. The problem with writing a test like this is that it can be hard to predict what is going to happen in the future. This makes a student write essays that are able to include a statement of what should happen in the future without having to come up with the concept for the future and then think about how to apply that concept.Use of Wordings: The information that you will find here is that there is a big difference between using wordings for style and them being part of the substance of the information that you are presenting. When a student uses a form, they are telling you that they have their ideas down, but have not told you how to take that information. They might have used the word 'he' and you will find that when they use the word 'she' they will have the same effect.Homogeneity: Writing a test like this is really about making solid points about what has already been demonstrated. However, some people like to be able to write on a variety of topics so that they can try out ideas. If you want to do this, you should take advantage of the fact that this group of essays has been w ritten to help you come up with good ideas for topics.The characteristics of student samples for SAT practice are quite simple. One characteristic that you will find is that they are all going to be very diverse in terms of topic. If you are going to create an essay, then be sure that you can get a variety of topics and then use those topics in order to come up with a writing style that is going to be helpful to you.

How You Can Benefit From Using High Shcool Essay Samples

How You Can Benefit From Using High Shcool Essay SamplesWith secondary school expositions, you may have seen some extremely fundamental secondary school article tests. These example articles were frequently used to assist understudies with composing their secondary school assignments. Most understudies would decide to utilize these examples as a result of the simplicity they gave them, despite the fact that, there is still all that could possibly be needed to go around.To ensure that your secondary school article will be extraordinary, you will need to do a little examination. This examination ought to be done so as to perceive what other secondary school articles have utilized as a reason for their work. You will have the option to see which alternatives that are out there and which ones have been verified just like the best solutions.For example, one great system is to take a gander at how other secondary school papers have been composed. Not exclusively are these utilized by instr uctors, yet they can likewise be utilized by understudies to take notes during an introduction or task. On the off chance that your own secondary school paper will be one of a kind, at that point it is significant that you exploit the favorable circumstances that they have been uncovered to.While these exposition tests are extraordinary, there are a lot of journalists who will disclose to you that they have attempted to compose all alone. Some of them have effectively proceeded with this and have utilized these examples as a manual for ensure that they have appropriately finished their assignments. Remember that you will in any case need to compose your own paper and it is only that the tips that are contained inside these examples will help you along the way.There are some various things that can be said about these articles, and they change contingent upon the essayist that is doled out to them. You will need to recall that while you may have the option to compose something that c an fit in a secondary school paper, it may not generally be so natural to concoct another thought that is going to assist you with doing your own venture. The initial step for any author is to do their own examination and attempt to get a smart thought on how things were done before.High school articles are not, at this point static records that are given out to understudies and guardians the same. Today, understudies are required to pass every one of their assignments through the whole semester and should ensure that they concoct arrangements that are remarkable and viable. Secondary school expositions ought to be utilized to assist understudies with recalling certain focuses and ought not be taken a gander at as a severe framework that just identifies with the extent of the grade.You will have the option to discover a wide range of paper tests via looking through on the web. Perhaps the best thing that you can never really ensure that your own articles are one of a kind is to scan for the better arrangements. There will be a wide range of sites that furnish you with the various alternatives that are accessible and you should exploit them.When it goes to a secondary school exposition, it is fundamental that you search for various procedures that are utilized all through the whole educational program. This is an opportunity for you to ensure that you are continually concocting incredible answers and arrangements. Regardless of whether you are utilizing diverse secondary school article tests or you are doing everything without anyone else, it is significant that you recognize what different methodologies are accessible so you can ensure that you have the correct answer.

Topics For a Process Analysis Essay

Subjects For a Process Analysis EssayWhen composing a procedure investigation paper, it is critical to design the points well. This will assist you with having progressively compelling ideas in your paper.There are a few subjects that ought not be remembered for the procedure investigation. A few themes incorporate quality, examination, procedures, and result measures. A few themes are more material in a venture the executives field than others.One of the most widely recognized subjects for the exposition is characterizing the item. It is critical to clarify your meaning of the item and to give models that help the definition. The models ought to be consistent or identify with the procedure in some way.Another significant theme for a procedure examination is the administration of the business procedure. Numerous organizations permit workers to make a few areas of the business procedure as they see fit. This makes disarray, since everybody realizes what the fundamental piece of the pr ocedure is, however they don't have the foggiest idea how to manage it. Help clear up the disarray by examining it in detail.In expansion to regular points, there are different themes to consider too. These incorporate administration and the association of individuals. In the event that you are in another position or one that is totally different from what you are utilized to, you may need to take a gander at the viewpoints of others to all the more likely see how to deal with the issues.Each procedure has alternate points of view on the best way to deal with it, which can make you think of increasingly compelling methods of taking care of it. This is the reason it is essential to give models all the while so the peruser can perceive how they can all the more likely comprehend the procedure. At the point when you can tell the peruser the best way to all the more likely comprehend the procedure, it will assist you with getting progressively successful as an employee.When composing a procedure examination, it is essential to pick themes that are not about the venture itself. A procedure examination can be composed by a venture administrator, a representative, or a manager. There are numerous subjects that are not straightforwardly identified with the task itself.You can utilize these points as parts of the procedure examination. It is essential to choose points that are not straightforwardly identified with the undertaking and afterward center around utilizing them to help improve your capacity to convey viably.

Argumentative Essay Topics on Medicine - How to Use Them Effectively

Contentious Essay Topics on Medicine - How to Use Them EffectivelyWhether you are an enrolled nurture or a clinical expert who invests a lot of energy in the emergency clinic, factious exposition subjects on medication can be utilized for about any sort of expert condition. Composing on this point is an extraordinary method to communicate your own perspective on the job of medication in individuals' lives and how it influences their lives. This sort of paper should concentrate on a wide range of issues that surface in regular life.Many individuals keen on seeking after a clinical profession have experienced a troublesome time. Regardless of whether an individual doesn't wind up being harmed or harmed at work, contending the point that their decision of profession will guard them from hurt is a solid purpose of dispute among the vast majority. This is the reason pugnacious exposition themes on medication ought to incorporate a wide range of points that can be utilized to outline the s ignificance of security and protection care as they identify with clinical professionals.One of the most grounded contentions about clinical wellbeing callings that can be utilized as contentious paper subjects on medication are workplaces that include direct contact with patients. A clinical expert can utilize these kinds of stories to stress the hazard engaged with not playing it safe to shield themselves from sickness and contamination while working in a little clinical setting. Clinical consideration when all is said in done is a significant issue, so utilizing this sort of article to fortify the significance of preventive measures can powerfully affect an individual's career.Another factor that is frequently imperative to the point of contending about workplace and work environment wounds is working environment sustenance. The significance of having the option to appropriately take care of a developing populace of kids, seniors, and the individuals who work in non-customary cli nical fields is a key worry for some individuals. The most ideal approach to outline this is to refer to insights that show the genuine expense of poor nourishment to society at large.A third point that is frequently utilized by clinical wellbeing experts to help the significance of forestalling sickness and creating self-care aptitudes is the requirement for network administration. Much of the time, individuals who work in low-salary networks are not given numerous chances to be engaged with this sort of movement. There are a lot of network associations that are eager to offer free types of assistance and products to assist people with keeping up a sound way of life and diminish their danger of becoming ill or harmed while on the job.Arguing the point that instruction and preparing give more prominent advantages than the advantages that are picked up from serving a network is additionally a solid point that can be utilized as factious exposition themes on medication. The way that m edicinal services suppliers can learn substantially more about their clinical field through a wide range of instructive encounters is one of the fundamental contentions that have been made for the significance of training. It ought to be noticed that now and again, instruction isn't required so as to act in an occupation, but instead through charitable effort or through the assistance of instructive programs.Using different clinical themes to feature the estimation of training and the significance of chipping in is additionally an extremely incredible approach to point out that even the individuals who don't take an interest in this kind of action can profit by the encounters of other people who do. It is intriguing to take note of that something that clinical experts do when they volunteer is to pass on data about what they are figuring out how to the individuals who can profit by it. The time and exertion spent by clinical experts to guarantee that each and every individual who ha s a need of care approaches the best possible consideration is another important explanation behind anybody keen on contending the point that instruction gives a beneficial investment.Argumentative article themes on medication can be utilized in almost any sort of expert setting. Utilizing explicit instances of components that are frequently talked about, clinical experts can call attention to how instruction, chipping in, and different exercises give genuine advantages. In the event that an individual accepts that there is a solid case for contending the point that training and medicinal services are significant in the present society, there are numerous assets accessible that can be utilized to demonstrate this.

Find the Best Grade 10 Essay Sources

Locate the Best Grade 10 Essay SourcesTo assist you with figuring out which grade 10 article tests to peruse, I've given a few assets underneath. You can locate the best wellsprings of expositions by perusing a couple of books from the library or on the web. Your assignment is to choose which subjects merit seeking after further.Grade 10 papers that have a lot of realities and information can be found in the library or book shop. They may contain entries from history, for example, Edgar Allen Poe's The Raven, a story of prohibited love. Perusing this sort of exposition will permit you to recognize various styles of composing. The structure and substance ought to be interesting to each author.Essays can likewise be discovered on the web. A significant number of these contain various classes, from science to history. Huge numbers of these papers likewise offer proposals for your exposition point. Some even give grade depictions to your grade.These online expositions are very little not the same as the evaluations you get from instructors. You might need to look at a portion of these, on the off chance that you can manage the cost of the time. Instructors typically grade these articles by using an arrangement, which includes composing a section summing up the essay.Other paper tests exist that take into account specific territories. For instance, in case you're keen on mobile phone innovation, you can discover articles on these themes. These can incorporate points like 'The Rise and Fall of Cell Phones'Cell Phone Ownership'. Numerous different themes are accessible, which will help you in your exploration for your grade.Most grade ten papers have a start, center, and end. A large number of these points have segments, so you can start and end your venture. It will be simpler for you to find article subjects on the web, on the off chance that you take a gander at the general theme.There are numerous associations that give data about evaluation 10 expositions, and gr ade depictions. I've seen all the evaluations that understudies get by businesses. This encourages you distinguish the best grade for your essay.When you get your work done, you'll have the option to show up at a proper evaluation for your paper. At the point when you pick your exposition themes, make sure to lead some examination to ensure that the subject will help you in your profession.

Essay Topics For 6th Graders

Exposition Topics For sixth GradersWhen you approach your understudies for paper themes for sixth graders, they will likely think of some fairly uncommon ones. They may discuss creatures or something they like, yet they generally know nothing about exposition topics.Since your kid is so youthful, it's typical for them to be keen on and find out about a variety of subjects with regards to papers. They could be composing articles on science or history or workmanship. Regardless of whether they are gotten some information about games or famous motion pictures, they can even now become familiar with a great deal pretty much each one of those subjects when they're getting their work done or perusing others' work.When you give your understudies' exposition points for sixth graders, it is ideal to begin them off with something they as of now love. It doesn't need to be a subject that they care about by any means, simply something that they believe is cool or fascinating. On the off chance t hat they like creatures, they should expound on something like a zoo or aquarium or an outing to the neighborhood zoo.Kids like to find out about various things from their folks. Most guardians can recollect being a child and simply cherishing a specific toy or action. So your kid could wind up getting into paper points for sixth graders by recommending to their educators that they love animals.Another subject that could be fascinating for them is something that is identified with a recent development in their lives at primary school. They could discuss the most recent political race, the political race results, what school is the close to close, and how these occasions influence their lives. Children like to discuss these sorts of things, so it will be extremely simple for them to peruse a paper and simply get amped up for whatever the point is.Another thing you can do to get them amped up for writingessays is to urge them to begin to expound on things they like. Numerous children are bashful about discussing things they don't care for. Be that as it may, in the event that you urge them to recount to their story in a little exposition, they will be significantly more ready to discuss things they do like and bad habit versa.Your understudy may appreciate a thought that you gave them, however a great deal of times they won't care for the thought as much as you do. So it is imperative to urge them to remember the two thoughts for their exposition. You could give them thoughts for thoughts that you thought were charming and intriguing, and they could pick one of the thoughts and do likewise for you.Your understudy may imagine that the thought is clever, yet you can generally utilize that humor in your article also. They are for the most part incredible and fun article themes for sixth graders!

Uni-e text solution - Free Essay Example

1.) Executive Summary Uni-eText Solution is an academic e-book provider, offering 3 main products and services categories relevance with education e-text books to meet the various requirements of niche target groups in education sector including undergraduate and postgraduate students, lecturers and researchers in universities and academic institutes all over Australia. The company solution is one of an innovative products and services which is developed from the idea of lifelong leaning where anywhere, anytime learning is an important aspect and even on any devices is currently possible as the emerging of information and communication technology era especially from the popularity and trends of mobility and internet on mobile devices including mobile phone; iPhone, Smartphone, Blackberry, Android, Laptops, Netbooks, Tablets, iPad, and e-book readers which is a part of ones daily life. So the companys products and services is designed to operate as an intermediary web portal collaborating with publishers , authors and academic institutes providing e-book online subscription (online reading), e-book electronic rental supporting to read in anytime, anywhere and any mobile devices and/or computer-based devices with desired specific rental time period (offline reading) and the buyout option available while the companys free stylish and trendy e-book reader software is available on most of popular devices which also concerning with intellectual properties and be able to maintain the copyright for the publishers and authors. Uni-eText Solutions business objective is to be one of the best e-text book providers with high quality services and support to meet high customers and partners satisfaction while reasonable and affordable pricing scheme for academics is concerned. The companys marketing objectives is aimed to have gradually positive growth at 5% every month during the first year and increasingly growth by 10% monthly within 2 years. The company also target to achieve 10% market share (around 100,000 units sales) in the first year and to reach 20% market share (around 200,000 unit sales) within 2 years. In addition, the company intend to maintain and increase customers buying retention rate (repeat order and networking to others peers) to increase market penetration rate to achieve as one of the top five academic e-book provider in Australia within 2 years while achieved partners (publishers and academic institutes) and customers high satisfaction rating at 80% from conducted survey. Uni-eText Sol ution will be one of a desirable source as academic e-text portal website, online knowledge sharing and social networking connecting academics, institutes, students, parents and communities. In order to achieve the business objective and financial object expecting the sales revenues to reach $2.2M in the first year and increased to $5.4M in following year with overall Net Profit Margin at 15% and 20% respectively, the company will focus on niche market strategy and product differentiation to gain competitive advantage. The company will use push strategy, cooperate and create good relationship with academic institutions by giving them profit sharing and incentive scheme in order to have them as distribution channels and get them involve in marketing activities in order to create more opportunity for repeat purchasing and increase market share and sales revenue. Uni-eText Solution also emphasizes on providing high quality of consulting, supports and services and competitive pricing scheme for retaining reasonable and affordable solutions which we belief that Uni-eText will provide excellent return of investment, successfully in long-term business and sustainable. 2.) Table of Contents 3.) Business Overview Vision Uni-eText Solution will be a valuable and favorable source of academic knowledge for students and academics lifelong learning. We will be the best provider of one stop academic e-books to serve all customers requirements and satisfy partners and shareholders with sustainable business values. Mission Uni-eText Solution is an innovative academic e-books web portal providing a high quality and standard source of online, rental and buyout academic e-books and knowledge sharing that is affordable and accessible for customers from anywhere, anytime and any devices. We continue develop our products, services and technology to contribute to educational development, enhance customers experiences and achieve the high level of customers satisfaction and sustainability as well as profitability for partners, shareholders and communities. Marketing Team To be one of the best academic e-books providers with flexibility and fast growing, Uni-eText using well-experience, productive and efficiency compact team, the marketing team will include four staff responsible for marketing plan development, products services development, IT marketing, partners and distributors establishment, promotion, market surveys and all marketing activities consisting of: Teerachet Nantsupawat, Natthikarn Chuenwongrat, Natthaphas Panomtanaporn, Prayutsook Mordee. Detail responsibility will be shown in milestone section. 4.) Product Overview Uni-eText Solution will provide the products and services relating on the academic e-books to meet the various requirements of targeted customers through the information and communication technology emerging especially from the popularity and the trends of mobility features on mobile phone; iPhone, Smartphone, netbook, tablets, iPad or e-book readers supporting an anywhere, anytime, any devices accessibility with easily, friendly environmental and attractive pricing. The company is considered as an intermediary web portal collaborating with publishers, authors and academic institutes to provide three main product categories consisting of online-subscription, electronic rental services and buyout option. With the first product category, the online e-book subscription, is offering the students and customers to search, subscribe and access the interesting e-books through online website which be able to read online anywhere and anytime where internet available. While the sec ond type of service, e-Rental services provides more mobility functions and accessibility from offline usage of selected E-books where customers can access and read them without internet connection (offline) on desired using semester or trimester period through free e-book reader software (Comparable with Apple iBook or Kindle e-book reader) running on the popular devices such as desktop computers, laptops, tablets, iPad, iPod, iPhone and others smart mobile platform Android, Blackberry, Windows Mobile, Symbian, etc. while this software be able to maintain the copyright for publishers and authors. Apart from those two main product and service, three is an available option to buy out for the customers who enjoying those particular e-books where they can perpetual accessible or read and keep those books as the collections while still maintain copyright protection and anti-piracy to publishers and authors. 5.) Situation Analysis Market Summary Market Demographics The outline for the typical Uni-eText Solution customer consists of the following geographic, demographic, and behavioural factors: Geographics For the initial phase of the business, higher educational institutions, such as universities, and colleges in Australia will be a geographic target area for Uni-eText Solution. Since, Uni-eText Solution is created to support their needs in text books of enrolment subjects. Also our innovative technology can make their life easier, more convenience and is suitable for lifestyle of today students who rely largely on the internet and high technology electronic devices. The estimated targeted population is 1,037,945 customers (Department Education of Australian Government, 2010) Demographics This product is designed to serve different age groups (between 17-50 years old) of academic people in higher education. Users who are ages between 18-35 tend to be higher education students (Australian government) As Australia is a major educational country for overseas students, target users will be consisted of multi nationality students. Behavioural Factors Most target users familiar in using high technology device, including PC, laptop computer, iphone, ipad, blackberry, and etc. Lifestyles of most target users rely on the internet. Nowadays, people, especially the target users, act positively to learn and adopt new technology to their lives. Customers that need the flexibility, accessibility and mobility of academic e-books reading products and services which is useful for their learning and studying where ease of use and convenience are concerned. Customers/students whom are concerned with the reasonable price and affordability of academic e-books while valuable to technology of anywhere, anytime, any devices learning and reading features. Trend of social network, trendy and stylish devices with new way of learning, social network, knowledge sharing affected in customers behavior that are degree of interaction among people in social as the common of the most trend in their social. Market trend Uni-eText Solution provides e-book reader software which can perform in several popular operating system and mobile devices including Desktop computers, Laptop computers using Microsoft Windows, Linux, MacOS, Tablet:   iPad, e-book reader and mobile devices:   i-phone, i-pod, Black Berry RIM, Nokia Symbian and others mobile phone using Android and Windows Mobile OS. The variety of devices could be an advantage for Uni-eText Solution. Moreover, the product and service of Uni-eText Solution is accordant and supported by the increasing trend of internet and smart phones using in Australia. According to the 2008-09 MPHS, 72% of Australian households had home internet access and 78% of households had access to a computer. Between 1998 to 2008-09, household access to the internet at home has more than quadrupled from 16% to 72%, while access to computers has increased from 44% to 78%. The number of households with a broadband internet connection is increased by 18% from the previous year, to an estimated 5.0 million households. Broadband is accessed by close to two-thirds (62%) of all households in Australia and 86% of all households with internet access. A small proportion of respondents (2%) did not know the type of their internet connection at home. (Australian Bureau of Statistics, 2009) Futhermore, the trend of mobile internet using also increases continually in all generations. The age group that have heaviest usage is ranged from 16 to 49 (digitalmarketinglab, 2010), which is the same range of the expected target market. Industry Structure and Risk Analysis Uni-eText solution focuses on the current situation of academic e-textbook and content industry.   The company analyses the industry rivalry, threat of new entrants, threat of substitutes, suppliers and buyers. Industry rivalry: The potential rivalry of this industry can be the local bookshops and university bookstores.   These rivalries provide many academic books in hard copy and for sales so they may lack of available academic books for students which take long time approximate a week or two weeks depend on publishers.   Anyway, Uni-eText will provide the academic e-book through online which directly contact to publishers therefore the company has academic e-book provide student over the year.   The company also provides more option such as subscribe and buyout to student which printable as a hard copy as well.  Ãƒâ€šÃ‚   As a result, the industry rivalry is low. Threat of new entrants: The potential of new entrants are quite high in academic e-book and content industry due to it is not only low investment and easy to enter but also low risk of investment.   Many new investors may take this opportunity to grow and receive profit from this industry. Threat of substitute: The printable academic books are one of substitute products of e-textbook.   The substitutes are low or high rely on customers requirement such as some prefer to read textbook instead of e-book. Bargaining power of suppliers: The academic e-book and content industry lean to have high bargaining power of buyers due to the main supplier of academic e-book is publisher.   The publishers need to be a single seller to provide the books to universities.   Moreover, publishers will not allow Uni-eText solution publishes in term of e-book as well as they need to protect their copyrights. Bargaining power of buyers: The primarily buyer of Uni-eText solution is the university and students so the bargaining power of buyers is high in this industry.   It is because customers have many options to get the academic books.   They can contact to publishers or suppliers directly as well as they may borrow the book and copy from others.   Moreover, there are many second hand textbooks with the cheaper price provide in the market.   In addition, customers can buy textbooks from local bookshops and university bookstores. PEST Analysis Political factors In the Australia political situation, it has political stability in Australia due to Australia has the policy to export the education to international students.   The Australias education is acknowledging and recognizing widely from overseas.   The government also support the education system all schools such as colleges, academic institutions, and universities.   Moreover, the Australian government also concerns on the copyright of the intellectual property of publishers and authors so Uni-eText needs to concern and follow the regulation. Economic factors In term of Australias economic situation, the overall of GDP growth rate trend to grow approximate 0.7% in December last year.   (Trading Economics, 2011) It can be seen that the trend of the economic situation is growing from the last year.   Therefore, Uni e-text solution appreciates to invest academic e-book in Australia to increase its sales due to people have high purchasing power to spend on products and services. Social factors The main customers of Uni e-Text solution are the higher education students either domestic or international students.   From the study, it identifies that the number of domestic and international students in higher education level are increased approximate 6.5 percent from 2008. (Australian government, Department of Education, Employment and Workplace Relations, 2009) It can be seen that the trend of number of higher education students both male and female are increased.   They need the textbooks in their education as references and examination.   Therefore the company provides academic e-book to customers which support them in order to companys policy which the customers can accessible and affordable in academic e-books in their education. Technological factors According to the research, the number of Australian users the age between 16 to 50 years old are using mobile internet is quite high due to nowadays new and high technology has an influence in change in peoples daily life.   (digitalmarketinglab.com.au, 2010)   All students have their personal computers for studying in higher education level as well as they use the mobile internet which can download the programme into their mobile phones.    So, Uni e-Text solution provides products and services of academic e-book which is supported by electronic devices such as computers, laptops, and mobile devices to support the academic e-book.   The change in technology can lead the company concerns on Research and Development to develop the products and services to match with the Australias technology factors and trend. SWOT analysis Strengths: Refer to the academic e-book and content industry; it is low investment to run this business. The company aims to get return on investment faster than high investment. As the company concerns on the environmental friendly by using electronic book version to reduce the waste of paper and ink as well as decreasing the companys operational costs. High knowledge, experience, and skilled in information technology and network system of management team will be benefit to run the business.   The company has the high qualification and experience as well as knowledge background staff to work and operate their job. The company is new business with innovative products to serve the customer around Australia with fast and easy to understand in new technology. The company is the small business as the small medium enterprise (SME) which fast growing and decision making, high creative, innovative, and initiative therefore it can lead company reach profit maximization quickly.   In addition, there is low hierarchy and bureaucracy within the company. Weaknesses: Although Uni e-Texts staff has strong knowledge in information technology background but they might lack of some experience in related field due to academic e-book and content industry is new business so it may require in-depth skilled. The company needs the high qualification and experience labors; they might to recruit workers with high cost and increase in companys expenses so it can lead to low return on investment. The company may not able to protect an investment through the patents because others can copy the idea to become their own assets. The company can face the cost of research and development (RD) due to small size of management team and less number of staff can lead to high expenditure. As the company is small medium enterprise (SME), it can lead to lack of adequate of funding to expand the business in the future. Opportunities: The customers can accessible and affordable with the electronic devices that support the academic e-book. Nowadays, ther e is advance technology and devices to help the readers connect to the internet through website and download information easily. Increasing in customers can help the company to have more bargaining power of suppliers and publishers to make contract on the copy right of academic hard copy. This business can be successful in the market then it may enter to the public and the stock market to gain more revenue for the shareholders. Threats: The electronic devices such as iPad, computer, and mobile phones are expensive, the customer cannot support with the cost. The illegal action can be one of threat due to the hackers may steal the information without authorized. The customers may not accept the new technology; they may prefer the traditional printed books instead of e-book. The suppliers and publishers may not allow Uni e-Text solution sign an agreement on the copy right so the company may not have academic e-book provide to customers. Competition and competitor analysis Competition In the competition, the main competitors of Uni e-Text solution are the universitys bookstore and local book shops.   The company provides the rental, online subscription and buyout of academic e-book to university and students through the online and website of university and companys website with less expensive than competitors.   Furthermore, the company also gives support in service consultant after sales and deal with network disconnection. On the other hand, the main competitors have less available academic books provide to students which may take time for a week or couple weeks to receive the books but they may have good reputation to create the customers loyalty. Competitors Uni e-Text solutions competitors can be both direct and indirect competitors.   As the company us the first academic e-book provider in the academic e-book and content industry so there is no direct competitors exist.   The potential indirect competitors can be Amazon and the local books shop such as Border and McGills   as well as universitys bookstore that affect to Uni e-Text solution. Amazon, for instance, it has a strong brand image and reputation due to Amazon promotes its product and service as the advance technology and low price.   It also provide the products as the hard copy and Kindle e-book reader which customers can purchase it online but Amazon does not provide the rental e-book service. Local book shops such as Border and McGill is one of the indirect competitors that influence to Uni-eText solution.   The local book shops also provide the hard copy academic textbooks which cooperate directly to the university by giving disco unt to students but sometimes the local book shops do not have available academic books to provide students.   It needs to take time to order the textbooks from publishers or other bookstores.   The local book shops also do not provide the rental and online subscription to the customers as well as the printable books are quite expensive and heavy than electronic books. Therefore, e-book rental is a competitive advantage for Uni-eText to provide either products or services to university and students in electronic version that much easier than printable books. Moreover, it can be benefit for the students who have low income to buy the textbooks.   The e-book rental service has strong comparative advantages with low rental fees and easy to access that will allowed Uni-eText maintain the market share. Product/service features Uni-eText solutions provide 3 main services and product categories, the main features of each product are: Online subscription: The main features of this services is that customers will be able to read the selected or subscribed e-book through every web browser such as Microsoft internet explorer, Firefox, Google Chrome, Safari in the period of time they subscribe as anytime, anywhere where internet available but this services will not available or accessible without internet (offline). E-Book rental: Customers can rent e-books they desired then the e-book will automatic download to their Uni-eText free e-book reading software (developed and free for download) on any devices such as iphone, ipad, tablet, netbook or PC. Customer can read those selected e-book from any devices they owned at anytime, anywhere without internet (offline) before the expired date or the return date of those rental e-book. Buyout option: When the rental e-book expired or return date due, customers could not be able to access or read those e-book anymore but if they like to need to own those e-book they can purchase and get the right to read them for unlimited of time. Issues analysis At the beginning, Uni-eText solution runs the business; the company may face the critical issues as follows: Uni-eText sets the value of companys products and services as anywhere, anytime, and any devices to meet customers condition. The company also develops the products and services keep up to date and support with software as well as easy to access and use. The company needs to increase the valuation of business by providing the products and services with high standard to gain high level of attention. The companys growth needs to operate the revenue over expenses which can maximize the profit. The customers need is the key strategy that company needs to concern due to the firm should provide best services which all customers can get high benefit while using companys products and services. Marketing strategy Marketing objectives (2 years) Aim to have gradually positive growth; 5% each month during the first year and sharply growth; 10% monthly within 2 years. Increase the market share rate to achieve 10% market share (around 100,000 subscribers) in the first year and to reach 20% market share (around 200,000 subscribers) within 2 years. Increase market penetration by maintain and increase unit or revenue sales per customers (repeat order and networking to others peers) to achieve as one of the top five academic e-book provider in Australia within 2 years. To achieve partners (publishers and academic institutes) and customers high satisfaction levelling at 80% from conduct survey. To be one of a desirable source (50% recognisable from market research survey) as academic e-text portal website, online knowledge sharing and social networking connecting academics, institutes, students, parents and communities and attained company image as eco-friendly and social responsibility. Financial objectives (2 years) To attain the short period break-even by the first quarter of launch date. Preferable choice from publishers and academics by achieve double digits sales growth from academic institutes and/or customers. Aim to have at least 15% net profit margin in the first year and increase profit margin to reach 20% within 2 years. Maintain significant marketing budget at least 5% as the percentage of sales revenue and at least 6% of sales revenue in second year while producing high quality, easiness of products and services environment using technologies innovations. Targeted to payout the dividends up to 90% of retained earnings return significant of investment to shareholder and attract investors investment decision for future expansion and growth. Marketing Metrics Market size is estimated to be at least 1,000,000 units sold according the forecast from information of market survey and summary. Market share of the company is targeted to be 10% (100,000 units sold) in 2011 and 20% (200,000 units sold) in 2012. Advertising and Brand awareness is one of the objective which customers can be able to name our Uni-eText and seen our advertisement especially from our online marketing or social network as one of the best academic e-book provider. Customer satisfaction that the company aim to reach 80% satisfy level and investigate customer loyalty and retention rate of buying our products and services. Target market(s) Uni-eText solutions target marketing strategy is trying to classify and evaluate the different groups of customers which including undergraduate and postgraduate students, lecturers and researchers in Australia as well as all university in Australia.   Regarding to the target marketing, the company selects these groups due to the firm provides the products and services of academic e-book through online and offline which benefit for all users in their education.   Moreover, the company also offers the different price range with different products and services to enable to maximize its revenues.   Uni-eText solution focuses on the developing either products or services to reach customers requirements.   As the company is not only provide the different products but also offer the reasonable price to different customers. Positioning The company positions itself as   the academic specialist on e-book provider, even   it can provide   the services   to   the wider market but with   this position   it   aim   to emphasis on academic activities   and   focus   to meet on specific needs, wants and   the problem   facing by academics. Also, even   the company provide   the option   to   purchase   the   book   but   its   position   is more   on   rental   and   online   subscription   services   and   to   be differentiating from others traditional book or e-book stores. In order to the competitive advantage, Uni-eText solution focuses on the niche market with differentiation due to the first company provide renting and selling academic e-book to customers such as students and uni versities as well as lecturers.   The company services on the online subscription, rental, and buyout textbooks in form of electronic version through electronic devices. The company also focuses on the value of education and customers that can afford and access that value to reach personals requirement.   The company provides the rental academic e-book in all electronic devices format, the rental condition divides in form of monthly, semester/trimester, and yearly.   Then the customers can buyout after rental expire which cheaper than the printable books and buyers are able to print and copy as a hard copy as well.   As the hard copy is quite thick and heavy so the students will avoid buying books therefore the company appreciates to supplies this rental option to all students to take advantages from this services which low price, save time and more convenience than printable books.   Moreover, the company also provides technical support and con sultation to all users in order to the technical problems such as server interruption and disconnection.   Furthermore, the company realizes on copy right of publishers and authors due to students may resell the textbooks at the end of semester so the company can help publishers and writers protecting intellectual property and earn money after first sale as well as the writer will get loyalties on second and third rentals.   In addition, the company also directly concerns on green and environmentally friendly by using paperless and reducing cutting trees and inks. Broad overall strategy In order to achieve fast and long-term business success and growth within 2 years the company will: Focus on niche market and product differentiation to gain competitive advantage. The Uni-eText Solution is the first company who provides online subscription, rental and buyout e-book to the academic people in higher educational institutions. Using push strategy, cooperating and creating good relationship with academic institutions by giving them profit sharing in order to have them as distribution channels Provide high quality of consulting, supports and services. Provide competitive pricing scheme and retain cheaper and affordable solutions Provide preferable environment using various formats (online access, online e-book rental and e-book   buyout)   for   all   academics   comparing with   the   traditional   sources;   book   stores,   online   book   stores,   book rentals,   while   concerning   with   intellectual properties   and   copyrights   issues. Operate concerning   with   environmental   friendly   by   using   Green   IT,   less   paper   or   paperless   and   social responsibilities policies. Marketing Mix Product Uni-eText solution is considered itself as a hybrid service business which can be seen as an academic e-book web portal service provider collaborating between publishers, authors academic institutes and customers/students to accomplish lifelong learning concept while anytime, anywhere and any devices is possible with its academic e-book services (rental and subscribe with time period) and/or products (buyout option) via internet (online reading) and/or e-book reader software in various computer formats or mobile devices (offline reading). The companys suppliers/partners to provide the sources of academic e-books are from popular publishers or authors such as Pearson Education, John Wiley Son, Cengage Learning, McGraw-Hill, Lexis Nexis Butterworths, Prentice-Hall, Thomson etc. As Uni-eText uses product/service differentiation as its business strategy so our services and products will provide ease of ordering process, delivery, installation, maintenance upgrade/fixed by using leading edge information and communication technologies combining with good customer and consulting services, training and also rich features, performance, reliable, stylish and trendy design of e-book reading software tools. So to reach the ease of ordering process and understanding of services products information while meet varies customers requirement, Uni-eText will provides three main service products consisting of: E-book Online subscriptions E-book Rental services E-book buyout option The e-book online subscriptions: Students or customers can search, select, subscribe according to desire specific time (trimester or semester time period) and read the preferred books with standard web browser through online web site from their desktop computer, laptop, tablet and mobile devices. The subscription services also can combine with institute or universities course or customisable for automatic enrolling with relevant academic text book according to their subject enrolment. The e-book rental services: This rental services will provides more accessibility option for customers to read the chosen books off-line on their various types of reading devices. The rental period is selectable base-on trimester or semester time. Customers are required to download the e-book reader software which available for free in most of popular operating system and mobile devices including Desktop computers, Laptop computers using Microsoft Windows, Linux, MacOS, Tablet:   iPad, e-book reader and mobile devices:   i-phone, i-pod, Black Berry RIM, Nokia Symbian and others mobile phone using Android and Windows Mobile OS. This e-book reader software technologies help to provide easy and attractive reading features, great performance, reliable, stylish and trendy design while maintain copyright and usage of those books in specific time-period according to rental time selection. After the expired rental period, those selected book will not be able to access anymore but customers can r e-order to extend reading period or using the buyout option to gain perpetual reading right in their devices. E-book buyout option: With this service, when students and customers are enjoying and valuing the selected reading books and would like to keep them as their own library collection. The company will provide buyout option in which customers can purchase those e-books and maintain perpetual accessible reading right with free e-book reading software (the same rental software devices) Free e-book reading software This e-book reading software will develop and maintain by IT outsourcing company and estimate costs of development is around $50,000 per year. The portal web site is also design, create and maintenance by the web hosting outsourcing company (iPage) with the estimate costs of $10,000 per year. Packaging and delivery process: As our services products are base-on internet, computer technology there is no need of physical packaging but it can be seen as books on the bookshelf or the cover page from each customer screen while delivery process is done via internet networking and does not need physical transportation. Price The Uni-eText solutions pricing strategy concerns on the customers preference and the value of products and services which reasonable and affordable. The company will set the price comparing with the printed books, simple, easy to understand and minimize the process of purchase decision of customers. The price of academic e-book is also depends on the negotiation and collaboration suppliers -publishers and authors. The pricing objective: Uni-eText solution sets the pricing objective as attaining the maximum the market share for the initial state first year and aim increase the profit and economy of scale in the following year which the company will maximize the profit as well as increase in shareholders wealth , partners profit and to attract new investors. According to the price elasticity of demand, the pricing of academic e-book and content of industry is quite elastic in the present where the academic e-book may not as popular as printed book and it is also new t echnology and new way of reading to the customers so increasing or decreasing in price may affect more in quantity of demand.   On the other hand, after the academic e-book is well-known, popular and seen as necessary, adjusting in price, may less affect with the quantity which is less elasticity of demand or inelastic in near future. In the initial stage, the company sets up the products and services price by comparing (going rate) to the average of traditional hard copy academic book which is estimate price of AUD$100. The Uni-eText e-book price range according to the three main categories is as follows: On-line Subscription Pricing: The price of online subscription per year is $20 (approximately at 20 percent of printed book). E-book Rental services Pricing: The rental fee will charge per semester at $50 and also provides the buyout option after the rent with the rate at additional $20. E-book Buyout is at $70. From those sales price, the cost of goods sold (costs of e-book from publishers or authors) are estimated to be 50% of Online- subscription, e-book rental and buyouts sales price which are $10, $25 and $35 respectively. According to the distribution/place strategy using academic institutes or universities as distributors / partners, the single pricing policy is used to eliminate channel conflict and profitable for partners where from company pricing above, universities will get 5% profit margin from the sale price and additional rebate/kick back from target reached which will mention in distribution strategy in following section. While those prices still can make the company achieved the marketing objective and financial objective with final projected net profit margin at 20% from sales price. All detail information will be shown in financial part. Uni-eText solutions pricing strategy is based on single pricing/national pricing policy due to the company provides the r ange of online subscription, rental, and buyout at the same rates over Australia.   The company also applies the pricing method of going rate pricing as price strategy which set up the price by concerning on the market and competitors price. In addition, Uni-eText solution is differentiate in products and services which focus on the niche market and expertise in education industrial which expected to provide better consulting and supporting to academic customers while the company tries to maintain the pricing as customers valuable and affordable. Lastly, With this pricing strategy, the company beliefs that Uni-eText can reach the marketing and financial objectives which will create enormous customers and networking to get targeted 20% market share and later on increase shareholders profit within 2 years. Place / Distribution As Uni-eTexts products and services is base-on internet and computer technology which has widely and openly accessibility from customers. All products and services can be sole, deliver and distribute through internet directly to customer. But according to our marketing objective to gain targeted growing rate, penetrate in the market share, and attain order retention rate with high (80%) satisfaction rate altogether with financial objective to reach short-period break-even, double digit growth of sales revenue and meet the net profit margin so the company should has strong partnership with partners/distributor to push the products and services to the market. So the company will use University/academic institutes as a main distribution channel while using profit sharing and rebate schemes to attract and motivate distributors to push, promote and support companys products services. With using universities/institutes as distribution channels, the company believes that this co uld reduce companys operation cost such as aftersales support, sales which can be done by conduct the train the trainers workshop for universities staff to reduce cost of direct support or first line support while company can be more focus on marketing activities, market researches, consulting and collaborating with suppliers and partners for product and services quality and more e-book content availability, software and web portal development. So customers/students can select products and services through university website which is linked or integrated with companys ordering and delivering back end process regarding to their enrolment courses.    However, Uni-eText also can provide the direct sales from own portal web to customers but to avoid channel conflict, the pricing scheme in the company web site is the standard price while buying from distributors (universities/institutes) could provide a lower discounted price for their students. So the main purpose of c ompany direct web site is to provide information to partners/distributors, online marketing activities online survey, web board, feedback, knowledge sharing communities. The profit sharing scheme mention above will initially provide 5% profit margin of sales revenue generated from those universities/institutes and additional rebate (1%-3% profit) kick back for target sales reached (1% of $50,000 target reached , 2% of $100,000 and 3% for above $200,000.) In addition, to support universities sales and marketing activities the company will provide marketing fund such as universities activities sponsor and online marketing activities budget. (Detail marketing budget will be shown in promotion and financial plan.) The delivery processes will use virtual logistic channel through internet and web site or directly to customers e-book reading software and devices which can cover all over Australia which is costless to distributors. Promotion 1.) For the first year, in order to create an effective marketing promotion to meet the marketing objectives, the estimated promotional budget will be around 7.59 percent of sales revenue, or approximately $174,603 per year. In order to increase market share and because of the growth of total sales revenue, the estimated promotional budget in the second year will turn to around 8.15 percent, approximately $447,436 per year. The detail marketing budget and expenses calculation can be seen in Marketing budget plan and financial section. 1.1)   As the company is new in the market, in the first year, in order to create awareness and interest to students and academics, who are the main target market, the company will emphasis on promoting and introducing Uni-eText Solution in academic institutions seminars and exhibition events which is the way that the company can meet the and demonstrate our product and service directly to the potential customers. Thus the main proportion (6 0.95 percent) of promotional budget will be used for facilitating those activities, approximately $106,000. In the second year, the expenses in this part will be increased to $286,000 or 64.27 of the sales revenue. Uni-eText Solution aims to attend in 50 universities or academic institutions orientations and seminar events within the first year, and the expenses for this activity will be at $50,000. Then in the second year, in order to achieve the increase market growth, the company will raise the budget for this activity to $150,000, which will be cover for 100 universities or academic institutions orientations and seminar events. Within the first year, Uni-eText Solution will spend $6,000 to promote itself at least 3 times in important academic and IT exhibitions which will be organized annually through Australia, for example MBAPOSTGRAD Expo, Queensland education resources expo, the educationshow and so on. Also, the expenses in for this promotional activity will be provided more to $16,000 for at least 4 times in the next year. Uni-eText Solution will also promote itself as sponsor in important events in academic institutions and educational expo. The budget for sponsor promotions is provided at $50,000 and $120,000 for the first and the second year, respectively. 1.2) The internet will be the second major source for the promotional activity. Promotion and advertising on the internet will be a significant way that can reach a huge number of target markets, as it supports the increasing trend of internet using and lifestyle of most target audiences. Also our product and service rely on the internet, so the internet is the most effective way for Uni-eText Solution to communicate with the customers. 28.41 percent of promotional budget or $49,400 will be invested for all online advertising. The company will outsource the third party which is Ipage.com (as the following figures) to get done about online advertising through several well-known website such as Yahoo, Google, and Facebook. As Uni-eText Solution plans to use its website to interact with customers and businesses, also the information concerning our promotion will be posted on our website. Free trial will be offered through online marketing activities, such as 1.3) Uni-eText Solution proposes to gain more awareness and create advertising through the consumers. The company will invest $12,500 (7.19 percent of promotional budget) for Uni-eText premium gifts with the companys logo, such as memory drives (USB drive), T-shirts, and caps. As the sales revenue increase, also the budget for this part will turn to $27,000 or 6.07 percent of promotional budget. 1.4) In the first year, 3.45 percent of promotional budget or $6,000 will be used in providing printed material advertisement, for instant handouts for seminars and exhibitions, and posters for university information boards. In the second year, this budget will increase to $13,200 or 2.97 percent of promotional budget, in order to support the growth of market share. 2.) In order to achieve the market objective, Uni-eText solution emphasis on using profit sharing scheme as an important strategy to attract universities and academic institutes to get involve in marketing activities, crea te more opportunity for repeat purchasing and increase sales revenue. 5 percent of sales revenue will be offered to those academic institutions as a sales incentive. 2.1) Free trial will be provided for market influencers, such as lecturer or course committee or management for reviewing in order to stimulate their interest. 2.2) In order to stimulate sales activity and increase sales revenue, additional rebate (as mention in place or distribution sector and financial plan) will be provided to academic institutions who can reach the sales target as a marketing fund support. People As Uni-eText is one of the hybrid service innovations, people and staffing are important aspect to success for the company so the company will provide IT and technical support with the strong experience consultant for users technical problems such as server interruption and disconnection. Also Uni-eText Solution will collaborate with academic institutions in order to ensure customers needs, high satisfaction and repeat purchasing by using specialists who are credible and has strong experience in Australian academic field will be hired as a companys advisor to create effective communication and good relationship with influencers and decision makers of educational institutions. Another concerning part is training where knowledge of staff, partners to provide information, sales, support and also customers knowledge of using and superb using experienced are important so the company will emphasise the knowledge transfer and development through online, offline and on-site training including train the trainer, peer-to-peer advise through social network and on-line activities.  Ãƒâ€š Processes Using the new internet, computer and communication technology, Uni-eText can provide simply, fast and efficiency through all the process. From customers point of view, it seems to be only one stop services point from their universities web site which is linking back to the back end service of the company IT data center where customers can find, select, subscribe or purchase in a few step while the services and products can delivery almost instantly to their computers, tablet or mobile devices through the computer network, wireless or internet. Uni-eText solution web site also one of the channel for facilitating customer relationship management. Customers can contact directly via the web site for any assistances. However, the company will encourage the customers communicate through their universities website in order to reduce operational cost and channel confliction between universities and the company. Although, the company also provide customer service telephone numbe r as a second line support for any problem which cannot be solve from the universities or partners frontline support immediately through 24/7 IT outsourcing company. Physical Evidence As described in Uni-eText products services and process strategy, our solution is based on IT technology which is the websites and backend services which is developed, running and maintenance by IT Datacenter outsourcing. So the company web sites goals is to be simply, easy to use, trendy, stylish designed while maintain excellent functions and features. These concepts also use with the development of free e-book reading software which will be install in customers computers, notebooks, iphone, ipad, smartphone, etc. where customers can experienced feeling of lifelong learning in IT technology and social network era.  The main communication methods between customers, partners, suppliers and the company also using technology including VDO conference, voice over IP, online chat/discussion board, text message, social network face book and traditional communication telephone and fax still available where internet outage or not available can be used in secondary way. All of our products services, communication, support seems to happen in the virtual world and it is one of the trend of near future we will experience and used in everyday life where Uni-eText is tried to be the leader and continuing developed those environment according to customers feedback and comment. Market Research Prior to the launch: In order to prepare for launching the product, qualitative research will be conducted as focus group with students and lecturers in universities to provide needed information, including end-users requirement, ideas of using and reading e-book, course structures, enrolment information, text book requirement. Also, secondary data market research will be conduct such as the number of universities students from Australian statistic bureau will be used to quantify target market including target market size, market growth, economics trend, internet and technology trend. During implementation and business operation: The company planned to conduct quantitative market research using mainly online survey which will be conducted with end users to get feedback about our product and service and ensure their high satisfaction and better products services including software development for cape up with new trend, requirement and technology. Also the market survey with partners/distributors and suppliers to evaluate quality of products services provided, also difficulty, performance and efficiency to make sure of high satisfaction and feedback for further improvement. Financials Overview: As Uni-eText products services is one of the new innovation and with the emerging trend of mobile/tablet and internet technology, the company is expected to be one of the fast growing and profitable business where the financial overview figure projected as below graph. It can be seen that the sales revenue using conservative approach in sales forecast for the first year is projected at $2.2M where net profit expected at $500K (17%) which the objective of the first year is to gain the market share and establish awareness of e-book using to replace printed book while in the second year, expected to gain double digit growth or around $5.4 M and the net profit rate of 21% which reached the financial target. The detail of financial, break-even, financial position, financial performance including marketing budgeting and expenses will be shown in the following section. Forecasts sales and marketing expenditure Sales Forecasts The Uni-eText is forecast the sales using conservative approach which the number of sales is reachable according to the market research done prior to the completion of this marketing plan. For example in the first month of the launch date, the sales forecast expected to be around 5,000 units which is considered to be only 0.05% of total target market size of around 1,000,000 students. At the first year strategy to take more time to establish network and focus more in marketing activities, sales forecast growth rate estimated at 5% in each month and aim to gain 10% market share (around 100,000 unit sales). While in second year, the company will focus to increase sales revenue and penetrate the market to gain 20% market share (around 200,000 unit sales) and aim to meet the target of 20% net profit. Break-even analysis According to the sales forecast, variable cost, Fixed cost which is shown in detail financial appendices, the Break-even calculation for the company can be seen from graph and the table below where the average monthly unit sale to reach break-even point is at 1,558 units for average all products services unit sales or 3,637 unit sales in term of online subscriptions or at $72,750 monthly sales to reach break-even point in year 2011 while the break-even monthly sales revenue is around $93,026 or 4,651 units and 1,993 units for online-subscriptions and average all PS unit sales respectively. c.Marketing Plan budget From the company marketing and financial objective to maintain significant marketing budget to increase market shares and growth in sales revenue, the company is plan the use the budget as shown in the table below where in year 2011, the marketing budget projected at around 7.59% of $2.2M sales revenue or around $174,603 while in year 2012, we plan to increase marketing budget to 8.15% of $5.4M sales revenue which is around $447,426 plan to use in all marketing activities. The major expenses budget is planned on Seminar Exhibition event at 60% follow by online advertisement at 28% and the rest for printed materials and premium gifts. Evaluation Controls procedures for implementation of the Marketing Plan During implementation of Marketing Plan, Uni-eText will evaluate and control the plan using the procedures in following area: Monitors Sales revenue per monthly, quarterly and annually basis and readjust marketing activities according to the results. Monitors the growth rate of unit sales and market share situation every month and quarterly to make sure that at the end of the year, the company should meet the target of 10% market share. Monitors marketing activities according the market budgeting plan that should spend and reach the target of expenses 5%-7% from sales revenue. Conduct the market survey every half-yearly to measure the satisfaction which is targeted at 80% level of satisfaction and also get feedback for further improvement in e-book content quality, availability and e-book reading software features development. Monitors availability, variety and updated of academic e-book guaranteeing to meet the needs of students and universities subjects by collaborating with partners and publishers per monthly basis. Monitors cash flow and operation expenses by monthly and quarterly to make sure that the company meets the target of 15% and 20% net profit within 2 years. Milestones: To evaluate and control the marketing plan, the company has milestones shown as table below: Contingency Plan Difficulties and Risks Preference of consumers in reading books or substitute products. Publishers help their distributors (e.g. book stores) to protect their profit and market and do not allow for copyright to Uni-eText Solution who is considered as competitor. High cost given from suppliers (e.g. publishers), which lead to uncompetitive prices. Worst Case Risks Decrease in market growth. Insufficient fund to carry on and develop the business. Get out of the market and quit doing the business.

Argumentative Essay Samples For Elementary Students

Pugnacious Essay Samples For Elementary StudentsArgumentative article tests for basic understudies should be planned such that gives the educators and understudies a great deal of guides to apply. It ought not be an interminable agenda of comments. Rather, educators ought to have the option to 'fill in the spaces' with their understudies as they go. There are a couple of various things that should be remembered when planning such a contentious essay.Words ought to be utilized appropriately. Instructing and learning depend on how words are verbally expressed and utilized. Understudies ought not be given wrong words and expressions that will just confound them and in the end cause them to abstain from perusing the writings through and through. Additionally, it is significant that the words utilized are applicable to the content. It is significant that the words utilized are firmly identified with the subject of the essay.Arguments must be sorted out. This should begin with the presenta tion of the article, which ought to remember the entirety of the significant data for the point. The exposition ought to line this up with contentions that help the whole principle proposal of the essay.Argumentative paper tests for basic understudies additionally need to contain explanations behind the ends came to in the content. Inquiries ought to be posed by the understudies as they read the content and ideally discover an answer. The appropriate responses and clarifications should bolster one another and not negate one another. There ought to be at any rate one convincing purpose behind each end came to. This should be available in the entirety of the contentions presented.Arguments need to have a perspective communicated in them. The content ought not be a one-sided introduction of one supposition, rather it ought to be a reasonable introduction of all sides of the conversation. This will urge understudies to ponder the text.Essays are written in various manners and may incorp orate a wide range of components. Most will start with a presentation, that could be known as a contextual analysis. The understudy's very own announcement is additionally normal in many kinds of papers. This permits the understudy to communicate their own considerations and assessments in their own words.Arguments depend on data and realities. It is fundamental that the entirety of the data utilized is verifiable. It ought to likewise be founded on intelligent thinking as opposed to passionate or individual appeals.It is anything but difficult to make contentious article tests for rudimentary understudies that are engaging the greater part of the understudies. The initial step is to think of them such that will interest the understudies. The points can be general expositions that spread a wide scope of subjects.